The Best or Nothing
Updated: Jan 27
In 2010, Mercedes launched a media campaign featuring a new slogan - The Best or Nothing.
This tagline was a motto of Gottlieb Daimler, one of the company’s founders. It is a leading principle, internal rally cry among employees, and a promise to deliver nothing but the best in innovation, performance, design, safety, and environment.
What’s your promise? What does your brand stand for?
Great slogans (or taglines) are brief, consistent with the product or company brand, and timeless. The best are unforgettable.
What’s In Your Wallet?
Think Outside The Bun
The Quicker Picker Upper!
Just Do It.
Melts in Your Mouth, Not In Your Hand
The Few, The Proud, The Marines
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