WHAT DO YOU CHARGE?

 

Every project is different. My pricing is based on the scope of your project. My clients are architectural and interior design firms and they hire me to create magazine-quality images and testimonial videos for their completed projects. I am a full-time, certified professional, with tens of thousands of dollars in equipment, and I’ve been honing my craft since 2009. If this is the type of work you seek, I am a good fit and my pricing is competitive with other full-time, architectural photographers with similar experience.

 

 

 

 

WHO ARE YOUR CLIENTS?

 

My clients are architectural and design firms. I do have a handful of clients that are in the commercial real estate, office furniture, and other related product industries that want the same high-quality images that architectural and design firms want and expect.

 

WHAT IS YOUR PROCESS?

 

I believe your projects deserve magazine-quality images. The images of your work will outlive you and live beyond the life of the buildings you create for future generations to admire and celebrate. 

Magazine-quality images do not happen by accident. My process is a collaboration with you and begins with the end in mind. We'll discuss how you plan to use the images, what you want to capture, the heroes of each shot, your client's wishes, vendor partners, your budget, and more. My process works to create images perfect for you, your firm, and any industry partners you invite to participate.

The first step is to contact me so I can gather preliminary information and answer any questions before deciding to take the next step, a Pre-Session Design Consultation.

 

1. Pre-Session Design Consultation

 

A successful outcome begins with the end in mind. This includes a collaborative, in-person, or virtual meeting to discuss your needs, wants, logistics, and more. I do my best not only to learn about what's most important to you on this project but to also learn how you plan to use the images and video content I create for you. I strive to understand the why behind the what.

 

2. Scouting Session

 

High-performance athletes understand the importance of visualizing game-day performances. Scouting sessions help me to best understand the logistics behind what we decide to capture. It helps your client to understand how to prepare for our arrival. This may happen a month, a week, or the day before the photography and/or video session. Occasionally this happens during the first hour of the shoot, depending on our collective schedules. I understand the importance of flexibility and can accommodate most logistical challenges as they unfold.

 

3. Photography and/or Video Session

 

The big day is here! You can arrive confident that we have covered the details and planned accordingly for success. I understand how important it is to respect your client's willingness to accommodate our presence to photograph their space. You can rest assured my decade + of experience has fully prepared me to be prepared, and adaptable to ensure a successful outcome as planned. I always arrive with equipment redundancies and when I travel, I arrive the day before and leave the day after we finish. This helps to avoid rescheduling due to flight delays, equipment failures, or any other unexpected challenges.

 

4. Post-Session Viewing + Selections

 

I will deliver image proofs within 24 - 48 hours of our photography session for final selections. My goal is to have fully edited images back to you within two weeks. Video production is a longer process. I aim to have a first draft ready for review within two weeks and final edits soon thereafter. You have a story to tell and I appreciate your eagerness to get content published.

 

5. Production

 

Once image selections are made and a video review is completed, I personally oversee every step of the process to ensure the project exceeds your expectations in every way and is delivered within the time frame agreed upon (often 2 - 4 weeks). Optional wall art and fine art photo albums and prints include the best archival materials and may take longer, if applicable.

 

6. Delivery

 

Final, high-resolution images and .mp4 video files are delivered electronically. Optional wall art, fine art photo albums, archival prints, photo boxes, and more are delivered separately. Again, I will personally oversee every step of the process to exceed your expectations.

 

7. Feedback

 

Your feedback is extremely important to me. Upon completion, I will contact you to request an in-person or virtual feedback/review session.

 

8. Until We Meet Again

 

I appreciate and enjoy long-term relationships. I understand the opportunity to build on what I've learned to better serve your next project needs. It is an honor and pleasure to create magazine-quality images and engaging testimonial videos for my clients to use in their efforts to attract and win future business.

 

WHAT IS YOUR TURNAROUND TIME?

 

I will deliver image proofs within 24 - 48 hours of our photography session for final selections. My goal is to have fully edited images back to you within two weeks. Video production is a longer process. I aim to have a first draft ready for review within two weeks and final edits soon thereafter. You have a story to tell and I appreciate your eagerness to get content published.

 

HOW DO I GET ON YOUR CALENDAR?

 

Complete the form below and I will contact you within a day or two.

 

WHAT IS YOUR CPP DESIGNATION?

 

Every industry has its benchmark. The Certified Professional Photographer (CPP) designation is the benchmark for the Professional Photographers of America (PPA). PPA is the world’s largest nonprofit photography association organized for professional photographers, by professional photographers. PPA is 30,000 members strong in more than 50 countries. PPA’s mission is to create a vibrant community of successful professional photographers by providing education, resources, and industry standards of excellence.

 

The CPP program empowers professional photographers to be knowledgable, successful, and technically equipped.

 

WHAT IS YOUR CPSM DESIGNATION?

 

As defined by the Society for Marketing Professional Services (SMPS) website, a CPSM is recognized as an individual who has met a rigorous standard of experience and expertise in marketing professional services and has demonstrated their knowledge of the practice and related disciplines through a thorough examination of marketing competency, while adhering to the ethics and responsibilities of the profession as outlined in the CPSM Code of Ethics.

 

WHAT DO YOU NEED FROM ME?

 

At the beginning of every pricing request, I have two questions; (1) what’s the scope of the project, and (2) what’s your budget?

 

The first is easy for people to tell me. The second is often met with either resistance or an “I don’t know yet” answer.

 

I ask the budget question for two reasons; (1) everyone has some idea of what they are willing to spend for the service they need, and (2) because if the budget number is too low, I can either recommend a redefined scope of services that fits within the budget or I can recommend others that are a better fit for the project.

 

Pricing for photography is all over the board. The reason for that is, with today’s innovations in digital photography, nearly everyone has access to a camera that can produce “good enough” images for some people. Others have a more discerning eye and want magazine-quality images to represent their work. Also, we, as photographers, are all in different parts of our journey and we tend to charge less when we are getting started and more with experience and high demand. 

 

Some photographers are just starting out or branching out into this field. There is much to learn. Others have been specializing in architectural photography for decades. Some are doing it part-time as a side gig or extension of their hobby, others are full-time professionals. Some have only hundreds or a couple of thousand dollars invested in entry-level equipment, others have tens of thousands invested in the latest and best equipment. Some work out of their homes, and others pay rent for studios and assistants.

 

Some use a run and gun approach, common to real estate photography. Architectural photographers carefully curate and compose each image to create magazine-quality images.

 

WHAT IS ARCHITECTURAL PHOTOGRAPHY AND HOW IS IT DIFFERENT THAN REAL ESTATE PHOTOGRAPHY?

 

Architectural photography requires a different skill set, different equipment, different post-processing, and attention to detail that’s not required or expected in real estate photography. 

 

Architectural firms want magazine-quality images that represent their work in the best quality image possible without visual distractions. This is the type of work I do. This involves carefully curating each and every photo to capture every detail and eliminate the unnecessary elements and distractions like trash cans, tissue boxes, alignment of chairs and tables, heights of monitors, tidiness of window treatments, and more. Furthermore, architectural and design firms want architectural and design elements, including color, textures, and scale, represented accurately. They want detail in the shadows and the highlights to see the textures and patterns of all the materials that were painstakingly selected for every square inch of their award-winning projects. This is what they need to show to prospective clients when competing for future work.

 

Without regard to these details, real estate photographers can fire off 50  - 100 images a day and spend very little time on the back end editing the images. Architectural photographers will often spend, on average, an hour (give or take 30 minutes) to curate each shot to perfection on-site and the same amount of time in their studio editing the images. These are the types of images you see in magazines such as Architectural Digest, Architects Forum, and Interior Design. This is the type of work I do (although I’ve learned to be more efficient than most at this level (I often average two or three shots per hour, depending on the logistics of the shoot).

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