Michael Firsich, CPP, CPSM
I am a Certified Professional Photographer (CPP), creating magazine-quality images for the architecture, engineering, and construction (A|E|C) industry. The CPP is the benchmark of the Professional Photographers of America (PPA), empowering photographers to be knowledgeable, successful, and technically equipped.
I’ve spent nearly my entire career working with architectural firms and their industry partners. I pair architectural photography with client testimonial videos to dive deeper behind the design of a project to create stories that inspire and engage.
Recently, I earned my Certified Professional Services Marketer (CPSM) designation to better understand my clients' needs. As defined by the Society for Marketing Professional Services (SMPS) website, a CPSM is recognized as an individual who has met a rigorous standard of experience and expertise in marketing professional services and has demonstrated their knowledge of the practice and related disciplines through a thorough examination of marketing competency, while adhering to the ethics and responsibilities of the profession as outlined in the CPSM Code of Ethics.
Prior to architectural photography, my background included sales, marketing, and management at companies that served the A|E|C industry. I have always been highly interested in content marketing. My experiences implementing and managing CRM software date back to the late 90s and email marketing in the early 2000s. I am an early adopter of marketing technologies that enhance and support sales, marketing, and communication.
In addition to membership in various industry professional organizations including AIA and IIDA, I currently serve on the SMPS Indiana Chapter’s Board of Directors as Director of Communications.
My clients appreciate that I've spent my entire career in the A|E|C industry. I understand what you are trying to accomplish and remember what is most important to you. I listen, prefer collaborative relationships, and go above and beyond to deliver an exceptional product. My clients appreciate my responsiveness, quick turnarounds, and straightforward pricing model. When multiple parties are involved, everyone wins.